moomoo(me).
Hi, I’m Brian Keong — also known online as moomoomi. I’m a "make-shift" content creator and marketing enthusiast with a Bachelor’s degree (1st Honours) in Business Management and a second major in Communications from the University of Birmingham. I love exploring how brands communicate, tell stories, and connect with people in fun and meaningful ways. Over the past few years, I’ve been building my personal brand through creative writing, short-form videos, and quirky blog posts that reflect who I am. I’m curious by nature, a little obsessed with aesthetics, and always craving to learn something new. Whether I’m brainstorming ideas or bringing them to life, I enjoy adding personality, an innovative spice and a touch of humour to everything I create. I’m now looking to take that creativity into a collaborative space where I can grow, contribute, and continue moo-ving forward. 🐄
caught on ca-moo-ra.
Welcome to my little corner of captured moments. Photography started as a simple hobby but quickly became a way for me to slow down and see the world differently. Whether it’s light, texture, or a fleeting expression, I love finding beauty in the everyday. This section features some of my favourite shots — no filters, just feels. I hope I can turn these brief moments of the past for memories in the future.
projects playground.
This section features some of my video projects — from school webcasts to gaming highlights. While I don’t speak in most of the clips, each one reflects thoughtful editing, pacing, and a focus on visual storytelling. With every new video, I pick up new editing tips and tricks, and I make it a point to apply what I’ve learned to the next. It’s an ongoing process of exploration and improvement — one that’s shaped how I create and share content over time.
Our team produced a webcast in "collaboration" with NAMS to raise awareness of Internet Gaming Disorder (IGD) among youths. The campaign encouraged viewers to recognise early signs of problem gaming and reflect on their habits. We focused on three key messages: “Know your priorities, know when to know,” “If you're not careful, your hobby could become problematic,” and #LogOff. The webcast aimed to spark awareness and promote healthier digital behaviours.
This video is a lighthearted self-introduction where I share more about myself — from the genres of music I enjoy to the instruments I’ve learned to play. I also talked about my CCA experiences, the school I attended, and some of the things that shaped who I am today. The video blends personal storytelling with humour, giving a glimpse into both my interests and personality. It was a fun way to express myself creatively and connect with others through relatable moments and laughter!
Beyond assessment projects and school club videos, I enjoy compiling funny gaming clips with my friends. Like photography, it’s a way for me to turn fun moments into lasting memories. Every now and then, we rewatch these clips and still laugh at the ridiculous inside jokes from our late-night calls. I hope you’ll enjoy watching these montages as much as we enjoyed making them!
written works.
Coming from a predominantly Chinese-speaking family, English was never my strongest subject growing up. However, with increased exposure and consistent practice, my writing skills gradually improved to a competent level. This hard-earned ability proved especially valuable in university, where I regularly wrote reports, essays, and reflections. It became even more crucial in my final year, when I completed an 89-page dissertation that demanded both strong content and meticulous attention to grammar. While written skills may seem replaceable in today’s digital world, I believe they remain fundamental — especially in shaping clear and thoughtful online communication. Through past experiences and projects, I’ve grown more confident in my writing, and I’m excited to continue improving while producing content that’s both meaningful and creative.
exciting events.
Besides running between classes, there were plenty of post-class activities — or what we all know as CCAs (well… sort of) — that kept me busy, especially during my diploma days. Being in a school known for its outgoing spirit and "rara" camp culture really pushed us to step out of our
comfort zones and put our business and planning knowledge into action. From small-scale dinner events to 1,400-pax orientations, the experiences I gained were incredibly insightful — and the vibes? Absolutely immaculate. Here are some stories from my diploma journey!