the cv.
this page highlights my professional journey — from academic achievements to hands-on experiences across customer service, marketing, and content creation. You’ll find my resume, key roles I’ve taken on, and the skills I’ve picked up along the way. Whether it’s building brand campaigns or connecting with people face-to-face, each experience has shaped how I work and create today.
from flat whites to flat designs:
my moo-mentum into content & marketing
Hi there, I’m Brian Keong — but online, I go by moomoomi! I’m a blog writer, content creator, and digital marketing enthusiast with a passion for turning everyday moments into creative, meaningful stories. Over the past 2 years, I’ve been brewing more than just tea or coffee. While working as a barista, I learned the art of crafting experiences — a cup and a customer at a time. That foundation in service and consistency has moo-ved with me throughout my projects since.
from campus to campaigns
I graduated with First-Class Honours in Business Management and Communications from the University of Birmingham, where I dived deeper into branding, consumer behavior, and the power of digital storytelling. My dissertation explored how social media marketing shapes brand image in the hospitality world — a topic close to heart and perfect for the post-COVID digital age. Previously, I completed a Diploma in Tourism and Resort Management at Ngee Ann Polytechnic, where I sharpened my people skills and developed an early eye for experience-based marketing. 100+ hours of fieldwork, including events and hospitality ops, taught me how to turn ideas into real-world impact.
from intern to impact
As a Customer Relations Marketing Intern at Watsons SG, I helped execute digital campaigns that reached over 10,000 members and boosted engagement by 20%. From loyalty programs to exclusive events, I loved being part of strategies that made customers feel seen, heard — and rewarded. I also had the chance to be a Changi Youth Ambassador, supporting travellers from around the globe and coordinating with airport teams to deliver smooth, human-first experiences. (Fun fact: We helped over 1,000 travellers weekly — with a smile and maybe a joke or two while providing them the Changi experience!)
moo-sings, marketing & me
These days, I create content across blog posts, social media, and video — with a knack for simplifying complex ideas and keeping things fun. Whether I’m building a post on brand strategy, crafting visuals in Canva or Figma, or editing a reel in Premiere Pro, I bring energy, curiosity, and a little moomoomi flair to every task. I’m currently looking for opportunities in brand, content, or marketing roles where I can bring together my background in strategy, communications, and storytelling. I thrive in creative environments that welcome ideas, collaboration, and a touch of personality!
Moo-ving forward together
If you’re looking for someone who combines data-driven thinking with human-centered messaging (and can also steam a mean latte), I’d love to chat. You can connect with me on LinkedIn or explore some of my writing and clips on TheMooTalk blog or TikTok. Let’s make something unforgettable — and maybe a little udderly brilliant!
- moomoomi | bk
